The Ströer Content Group acquires Testroom GmbH, an investment from the Neuhaus Partners portfolio. Matthias Grychta, Managing Director at Neuhaus Partners: “We are very proud of how the content marketing specialist Testroom has grown in recent years and has become more and more profitable. Now is the right time for a transaction”.
The Hamburg-based agencies Content Fleet, a Ströer subsidiary, and Testroom are merging under the umbrella of Ströer.
Nearly a hundred editors, video specialists and social media experts create content, then distribute it via all channels with privileged access in the various media. “A unique selling point of the new agency is content analysis through the use of artificial intelligence. We are particularly proud of this in-house development. It minimizes wastage in content marketing,” says Testroom founder Michael Dunker. “After the AI, the journalistic approach is always at the centre – the power of good story”.
Neuhaus Partners GmbH (21.05.2019): Exit from the Neuhaus Partners portfolio: Testroom acquired by Ströer Content Group [Pressemitteilung]. Hamburg. Online verfügbar unter https://www.neuhauspartners.com/en/exit-from-the-neuhaus-partners-portfolio-testroom-acquired-by-stroeer-content-group/, zuletzt geprüft am 29.11.2020.