In 2011, Ströer launched Vooh!, an advancement in QR technology. Vooh! is an image recognition app that can also recognize moving pictures and objects. In contrast to QR codes, users are taken directly to an extensive menu where they can choose, for example, whether they want to watch a commercial, take part in a competition or just get additional information. Image recognition eliminates the additional step of going to a link.
Ströer Out-Of-Home Media AG (2011):
Moving. Out-Of-Home Advertising. Annual Report. Online verfügbar unter 20https://ir.stroeer.com/download/companies/stroeer/Annual%20Reports/DE0007493991-JA-2011-EQ-E-00.pdf, zuletzt geprüft am 01.11.2020, S. 33