App benutzbar in Walmarts, um die neue Auflage der “Teenage Mutant Ninja Turtles” zu bewerben.

Walmart continues to show its commitment to augmented reality as a way to enhance the in-store shopping experience with the  release of a new augmented reality application.
The app is available exclusively at Walmart Canada between Sept. 20 and 27 and is part of Nickelodeon’s marketing strategy for a new Teenage Mutant Ninja Turtles TV series. The app enables users to get an augmented reality experience by interacting with special in-store signage located throughout Walmart stores, online and in the retailer’s weekly flyer.