AR-Anwendung als Promotion für die TV-Show “Finding Magic Mike”, bei der man über das Smartphone die Hauptdarsteller der Show an jedem gewünschten Ort tanzen lassen kann.
Unternehmen
HBO
(Technologie-) Partner
Little Cinema
Implementierungsstatus
implementiert
Relevante Passage:
To celebrate the premiere of the upcoming reality TV show Finding Magic Mike, HBO Max has teamed up with the award-winning digital creative agency, Little Cinema, to launch a very steamy 8th Wall-powered experience called Finding Magic Mike AR Experience that’s guaranteed to leave any Magic Mike fan blushing. […] You’re able to choose from one of several real-life contestants from the show and watch them boogie down with one of their signature dance routines anywhere you’d like, such as your home or office.
HBO Max Brings Male Strippers to Your Phone With a ‘Magic Mike’ AR Experience
- Technologie: Augmented Reality
- Wertschöpfungskette: Marketing und Service
- Marketinginnovation: Produktwerbung
- Geschäftsmodell: Zielkunden