Paramount Home Media Distribution today unveiled a free augmented reality experience for iOS app users, coinciding with the release of Transformers: The Last Knight on 4K Ultra HD. Created by Viacom’s VR team Viacom NEXT using Apple ARKit technology, the app incorporates content from the latest film in the blockbuster series, Transformers: The Last Knight.
After multiple virtual reality (VR) initiatives, Paramount is now giving augmented reality (AR) a try, with a free AR app for iOS users to coincide with the release of the Paramount Pictures movie “Transformers: The Last Knight” on 4K Ultra-High Def (UHD).
It’s the studio’s “first augmented reality experience” and was created by Viacom’s VR team, Viacom NEXT, using Apple ARKit technology, Paramount Home Media Distribution said in a news release Nov. 21. The app incorporates content from the most recent film in the Transformers movie series, “Transformers: The Last Knight,” the Paramount Pictures division said.