AR Campagne von Comedy Central in Kaufhäusern auf bei der Besucher Bilder von sich mit verschiedenen Hintergründen machen können und diese per Mail zugesendet bekommen.

Unternehmen

Comedy Central

(Technologie-) Partner

NC+, Lemon-Orange

Implementierungsstatus

implementiert

Relevante Passage:

From 20 to 22 December 2013, passersby in selected shopping malls in 11 cities throughout Poland could enter the virtual world of the South Park series thanks to Augmented Reality technology.

Using augmented reality technology, we made it possible for shoppers in select European malls to enter the animated world of South Park. The event was part of a holiday promotional campaign sponsored by Comedy Central and the NC+ digital platform.