AR Werbung soll Brands dabei unterstützen Kunden durch neue Werbeformate und Brand-Content zu erreichen.

CBS Interactive, the largest publisher of premium digital content, has partnered with Unity Technologies, creator of the world’s most widely-used real-time 3D development platform, to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.

A new partnership between Unity Technologies and CBS Interactive was announced on June 26. CBS Interactive, the largest publisher of premium content, plans to work with Unity Technologies in order to bring augmented reality (AR) advertising to its platforms, which include the CBS Sports, CBS News, CNET, GameSpot, and TV Guide mobile apps.

CBS Interactive has partnered with Unity Technologies to offer advertisers the ability to build and scale augmented reality campaigns across a wide range of CBS Interactive’s mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.

CBS Interactive, the largest publisher of premium digital content, has
partnered with Unity Technologies, creator of the world’s most widely-used
real-time 3D development platform, to offer advertisers the ability to build
and scale augmented reality campaigns across a wide range of CBS Interactive’s
mobile apps, including CBS Sports, CBS News, CNET, GameSpot and TV Guide.