Auf der Comic-Con San Diego bot FX Networks, passend zu Serie “American Horror Story”, ein VR- und AR-Erlebnis.
Unternehmen
FX Networks (21st Century Fox)
(Technologie-) Partner
Implementierungsstatus
implementiert
Relevante Passage:
This year FX Networks launched a VR experience at Comic-Con San Diego to tease the latest season of the horror franchise. Fans of the show got the chance to step into the AHS world with the HTC Vive.
One experience that particularly stood out was FX Network’s VR journey inspired by American Horror Story (AHS). A purpose-built dome was created outside the convention centre where a psychological immersive experience took participants into the AHS universe.
- Technologie: Virtual Reality, Augmented Reality
- Wertschöpfungskette: Distribution, Marketing und Service
- Prozessinnovation: Bereitstellungsmethode
- Marketinginnovation: Produktwerbung
- Geschäftsmodell: Zielkunden, Ertragsmechanismen