Bauer Media setzt auf Augmented Reality als leistungsfähiges Marketinginstrument


Bauer Media Group

(Technologie-) Partner

IPC, Blipper, Aurasma, Smashbox Cosmetics



Relevante Passage:
Publishing giants IPC and Bauer Media have embraced augmented reality with the launch of separate initiatives that are fashioned for the leading publications. […]
These sections can be accessed through the use of the Blippar augmented reality application. The magazine is looking to push augmented reality as a powerful marketing tool with potential to branch out into social media. […]
The magazine has announced that it will be releasing more augmented reality issues using the Aurasma platform after the success of the publication’s previous trials with the technology.