Bauer Media setzt auf Augmented Reality als leistungsfähiges Marketinginstrument
Bauer Media Group
IPC, Blipper, Aurasma, Smashbox Cosmetics
Publishing giants IPC and Bauer Media have embraced augmented reality with the launch of separate initiatives that are fashioned for the leading publications. […]
These sections can be accessed through the use of the Blippar augmented reality application. The magazine is looking to push augmented reality as a powerful marketing tool with potential to branch out into social media. […]
The magazine has announced that it will be releasing more augmented reality issues using the Aurasma platform after the success of the publication’s previous trials with the technology.