Buy+ Shopping Kampagne als Virtual Reality Shopping Experience

Unternehmen

Taobao

(Technologie-) Partner

Implementierungsstatus

implementiert

Relevante Passage:

As you enter Taobao VR, you will be transported to a virtual living room where you can pick shopping destinations. You will then be transported to various destinations such as Japan or the U.S.A. After a quick introduction, you will end up in a famous department store such as Macy’s. You are then able to click on specific items from the shelves to add them to your cart.