Campagne für „DOOH“ zum Valentinstag mit Weiterleitung zu besonderem Instagramfilter.

Outfront Media Inc. has launched a augmented reality DOOH Valentine’s Day campaign across the U.S. Customers can scan QR codes on smaller DOOH assets or visit a URL on larger displays and access an augmented reality filter in Instagram stories. From there, they can scan the display with a heart QR code to see a special Valentine’s Day message, according to a press release.
After seeing the messages, they can then tag friends in the message and post their story to the “Share Love” tag. Outfront will repost the stories to give the campaign extra reach.

Outfront Media, a seller of subway ads and other out-of-home (OOH) advertising, is running a campaign for Valentine’s Day that urges commuters to scan heart-shaped QR codes on digital billboards to activate an augmented reality (AR) filter in Instagram Stories. The AR filter has a Valentine’s message that Instagram users can share through the image-messaging app, per an announcement shared with Mobile Marketer.

OUTFRONT Media Inc. (NYSE: OUT), one of the nation’s largest out of home advertisers, announced today that it has developed a new Instagram filter for its Share Love campaign that will run from Feb. 13-14. The activation brings the tradition of sending Valentine’s Day letters into the digital age and delivers a new way for people to share sentiment with loved ones. According to a 2019 study by Kantar Millward Brown, out of home is the #1 preferred ad format among Generation Z. To further connect with this audience, OUTFRONT Media is leveraging its out of home assets to create a seamless connection between IRL and social content.

OUTFRONT Media Inc. (NYSE: OUT), one of the nation’s largest out of home advertisers, announced today that it has developed a new Instagram filter for its Share Love campaign that will run from Feb. 13-14. The activation brings the tradition of sending Valentine’s Day letters into the digital age and delivers a new way for people to share sentiment with loved ones. According to a 2019 study by Kantar Millward Brown, out of home is the #1 preferred ad format among Generation Z. To further connect with this audience, OUTFRONT Media is leveraging its out of home assets to create a seamless connection between IRL and social content.

An interactive micro-campaign that leveraged digital OOH assets to drive user engagement on Instagram. The creative featured scannable QR code artwork, giving users access to a limited-edition augmented reality filter on Instagram that allowed them to share randomized sentiments of adoration with followers.