“Couchketball Hoops Challenge”: AR-Werberlebnis für den jährlichen Wettbewerb, bei dem Spieler:innen virtuell Körbe werfen und ihre Freunde herausfordern können. Die “Couchketball Hoops Challenge” ist über den Browser abrufbar, es wird keine App benötigt.

Today, USA TODAY Sports Media Group, which reaches more than 53 million sports fans each month, is launching its annual Brackets competition, which for the first time will include playable brackets for both the men’s and women’s tournament and includes an augmented reality experience. […] USA TODAY’s Emerging Tech team created their first web-based augmented reality web experience for this year’s competition, “Couchketball Hoops challenge.” Sports fans will have the opportunity to virtually shoot hoops in this webAR experience that challenges them to score as many points as possible across three levels of difficulty. Fans can share their scores and invite their friends through social. The AR experience will be live through April 8th.