Das erste virtuelle IKEA Geschäft auf Tmall ermöglicht es IKEA, zu testen und zu lernen, wie man Kunden auf eine neue Art begegnet

The virtual IKEA store on Tmall offers Chinese consumers access to IKEA in a new and virtual environment by focusing on how IKEA can improve and support Chinese customers to live a better life at home. The partnership provides an opportunity for IKEA to learn about this new format as a complement to its existing customer meetings. Based on this test IKEA will evaluate if and how third-party platforms fit into IKEA’s channel mix.