Das erste virtuelle IKEA Geschäft auf Tmall ermöglicht es IKEA, zu testen und zu lernen, wie man Kunden auf eine neue Art begegnet



(Technologie-) Partner




Relevante Passage:

The virtual IKEA store on Tmall offers Chinese consumers access to IKEA in a new and virtual environment by focusing on how IKEA can improve and support Chinese customers to live a better life at home. The partnership provides an opportunity for IKEA to learn about this new format as a complement to its existing customer meetings. Based on this test IKEA will evaluate if and how third-party platforms fit into IKEA’s channel mix.