Relevante Passage:
Gannett published the first episode of its weekly virtual reality news show “VRtually There” on Thursday, complete with a new virtual reality ad unit it’s calling the “cubemercial.” […] The “cubemercial” ad, which appears between editorial content in the 7-minute long “VRtually There” episode, places the viewer within a giant virtual room—hence, the “cube” name—with content featured on each of its walls. Viewers can turn their heads to view the content around them.