Through the Zappar app, Nickelodeon will bring a treasure hunt to life for kids and families shopping in-stores. Simply scan the ZAP code icons at front of store and on point of sale to unlock new characters from hit shows like PAW Patrol, Blaze and the Monster Machines, Shimmer & Shine and Teenage Mutant Ninja Turtles. Throughout the treasure hunt, users will be able to photograph themselves with the characters and share the photos with friends and family. Once all codes have been scanned, kids will be directed to the Customer Service counter to collect their free Nickelodeon poster.
Families who spend over $20 on Nickelodeon products in store during the campaign period can also enter to be in the running for the ultimate family holiday to Nickelodeon’s Lost Lagoon in Malaysia.
To kick start the campaign, Nickelodeon will be hosting character meet and greets in selected stores across the country.