Instagram Filter „NickelodeonSlime Instagram Effekt“ mit Slime um die Kids Choice Awards 2019 zu bewerben.
Unternehmen
Nickelodeon
(Technologie-) Partner
Trigger
Implementierungsstatus
implementiert
Relevante Passage:
Ahead of the 2019 Kids Choice Awards, Trigger built an Instagram Face and World Effect designed to bring fans closer to all the Slime action.
Upon initially launching the augmented reality Effect via Instagram stories, fans faces would be covered in slime. After the initial Slime, the user could continue to open their mouth or tap onscreen to activate endless Slime fun. This Effect was a multi-user experience that worked in selfie and world mode.
- Technologie: Augmented Reality
- Wertschöpfungskette: Marketing und Service
- Produktinnovation: Dienstleistung
- Prozessinnovation: Bereitstellungsmethode
- Marketinginnovation: Produktwerbung
- Geschäftsmodell: Zielkunden