IQiyi partners with startup Nreal to tap mixed reality market

Chinese video streaming provider IQiyi Inc revealed an initiative to tap into the field of mixed reality (MR) by partnering with Nreal Ltd, a Beijing-based startup focused on the development of MR technologies, to maintain robust growth. […] Nreal, a company dedicated to developing consumer-grade MR glasses, is the latest partnership by IQiyi to expand its MR and virtual reality (VR) ecosystem.
The video utilizes holographic character capture technology. It is able to reproduce detailed 3D holographic figures. Similar innovative content offerings will be made available for mixed-reality devices when they come to market.