Le Journal de Montréal und Le Journal de Québec AR Magazine Cover

Cirque du Soleil has partnered with two Quebecor-owned newspapers to encourage readers to use augmented reality (AR) to get a taste of Cirque’s upcoming touring production.

Readers who scanned the ad using the J5 app on tablet or smartphone were given a preview of Alegría that included a 3D animation of one of the show’s most prominent characters, Monsieur Fleur, as well as a recording of the show’s famous theme song.