Live Gameplay mit AR.
Unternehmen
Clear Channel Outdoor (iHeartMedia)
(Technologie-) Partner
Implementierungsstatus
implementiert
Relevante Passage:
Once the live votes were tallied a winner was selected and the crowd had the opportunity to pass an Augmented Reality Beach ball around with the objective of hitting a target and dunking either the Painted Lady or the Strongman.
- Technologie: Augmented Reality
- Wertschöpfungskette: Platzierung von Werbung, Distribution, Marketing und Service
- Marketinginnovation: Produktwerbung, Produktplatzierung
- Geschäftsmodell: Zielkunden