The “Meet the Team” experience allows users to learn about the individual players on Team USA, set within a virtual soccer field. Users can access information to learn more about each player and see their position highlighted on a virtual field. The interactive also allows users to stay up to date with the US women’s standing in the group stage, their most recent match score, and game schedule.
“We wanted to provide an immersive way to learn more about the US Women’s team throughout the lifecycle of this year’s World Cup,” said Ray Soto, Director of Emerging Technology, USA TODAY. “We have seen how much AR informs and entertains users so it’s a natural fit for brands to want to be a part of these engaging experiences as well. And, keeping consumers engaged throughout the World Cup experience really builds excitement.”