“Milestone ARchives” ist eine AR-Erfahrung bei der Nutzer:innen virtuell Informationen austauschen können und die Vorgeschichte von DC-Charakteren mit z.B. interaktiven Games erfahren können.

DC Comics and its parent company WarnerMedia partnered with Ally Financial to launch an augmented reality (AR) experience, known as Milestone ARchives, where users attending South By Southwest (SXSW) can virtually meet and interact with superheros Static, Hardware and those from Icon & Rocket, per information shared with Marketing Dive. Bridging in-person experiences with AR via Snapchat, visitors at the pop-up can use the social media app to explore the characters’ backstories through filters and interactive games.