MTV launcht eine App, bei der durch AR-Technologie während der Live-Show interagiert oder ein Hologramm erstellt und eingefügt werden kann.


MTV (Viacom)

(Technologie-) Partner

Viacom Velocity



Relevante Passage:

Augmented reality and virtual reality are often associated with images of tightly-fitted headsets, plastic guns, and fully immersive gaming environments. MTV showing how this technology holds enormous potential for engaging fans of live, televised events.

The launch of the MTV Moon Person into augmented reality generated 2.4 million views and created almost 20 million impressions in the course of one week across social media.