News Corp. Australia investiert in Augmented Reality Unternehmen “Plattar” und veröffentlicht eine App, mit der Beiträge gescannt und weitere Inhalte geöffnet werden können.


News Corp Australia (News Corp.)

(Technologie-) Partner




Relevante Passage:

A trial project shows the potential of the technology directly on News Corp products: Plattar used the platform to create a “brand new customer experience” in which the users can scan News Corp publications for properties and then use augmented reality to see the 3D results inside the map.

News Corp Australia’s head of content innovation and strategic partnerships Zac Skulander said: “Our new AR product, News Alive, takes the consumer experience of reading the cricket news in our newspapers to a new level.