“Oscars AR: The Costumes and Creators”: AR-Erlebnis, das dem Benutzer nähere und persönlichere Informationen über die Kostüme und ihre Designer gibt.


USA Today (Gannett Co.)

(Technologie-) Partner



Relevante Passage:
USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), today launched “Oscars AR: The costumes and creators,” its first entertainment augmented reality (AR) experience ahead of the 91st Academy Awards, offering audiences a unique up-close and personal look at the costume designs and their creators from major nominated films.
The collaboration between the award-winning USA TODAY emerging technology team and USA TODAY Life team gives viewers exclusive and direct access to hear from Oscar-nominated designers from “Mary Poppins Returns,” “The Favourite,” “Mary Queen of Scots,” “Bohemian Rhapsody,” “Black Panther” and “BlacKkKlansman.” USA TODAY worked directly with each of the designers to tell the story of their costumes and their experiences on set, with an interactive, 360-degree look at the pieces through AR.