Promotion der Serie “His Dark Materials” mit AR-Werbung.

HBO has recently collaborated with Verizon Media on a campaign to engage consumers and promote the second season of the fantasy series, ‘His Dark Materials’, which launched November 16 by utilising Augmented Reality advertising to reach a wider audience and create an immersive experience for consumers. […] Viewers were able to scan a QR code with their smartphone devices which revealed an Augmented Reality advertisement, displaying a 3D version of a daemon, an animal-like manifestation of a person’s soul from the series.