Sonys Schlümpfe-Film bietet Mixed-Reality-Erlebnis für Kinder auf der HoloLens.


Sony Pictures Entertainment

(Technologie-) Partner

Microsoft, OMD, AOL's Partner Studio, UNIT9



Relevante Passage:

Sony’s Smurfs Movie to Provide Mixed Reality Experience for Kids on the HoloLens. Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft’s HoloLens. The experience in question is actually a children’s game, and was created by media agency OMD and AOL’s Partner Studio, which creates content for advertisers, as well as UNIT9, a production company that focuses on virtual reality, digital, gaming, innovation, and film projects.