Spotify bietet zur Singleveröffentlichung von “Alone with me” seinen Nutzer:innen die Möglichkeit, mit dem Künstler “The Weekend” (in Form einer KI) in VR zu interagieren

The experience opens on a life-like version of The Weeknd who seems to know everything about you – your name, your favorite song, how many hours you’ve spent listening to his album, and even the year you started listening to his music.

Fans of The Weeknd can get one step closer to him today thanks to Spotify’s “Alone With Me” virtual reality experience. Using your own listening data, the experience—created in partnership with design and experience agency Jam3—puts you face to face with a virtual version of The Weeknd, who thanks you for being a fan and recounts how you’ve interacted with his music.