Spotify enthüllt gebrandeten Instagram AR-Filter für den Albumstart des Rappers “Headie One”

Streaming audio platform Spotify unveiled its first branded camera effect on Instagram to promote a new album from rapper Headie One. The augmented reality (AR) lens lets users of the image-sharing app overlay artwork from the album “Music x Road” on sharable selfies.

The augmented-reality effect, created by marketing tech agency Byte, enables Instagram users to place the album cover’s reflective mask over their own face, along with a tattoo on their chest. The effects mirror the artwork from Music x Road, but Spotify has felt it necessary to include its own logo in the effect too.