Relevante Passage:
Gannett published the first episode of its weekly virtual reality news show “VRtually There” on Thursday, complete with a new virtual reality ad unit it’s calling the “cubemercial.” […] In terms of editorial content, “VRtually There” promises to cover a range of topics including politics, sports, technology and finance. It’ll be published on a weekly basis across Gannett properties and on YouTube, and Gannett claims it is the first regular news program developed specifically for VR. Emmy-winning producer David Hamlin was hired from National Geographic to drive the show’s editorial direction.