Warner Bros. Pictures has joined forces with Google to add an augmented reality (AR) element to a movie trailer launch on YouTube for the first time ever to promote the first full-length animated Scooby-Doo film, Scoob!.
Yesterday, Warner Bros. Pictures released the first global trailer for its interestingly-titled Scooby-doo reboot, SCOOB!. Opening in theaters next Summer, the 3D animated film will explore the mysterious origins of Shaggy and Scooby-Doo’s epic friendship and the creation of Mystery Inc. Along with being the first full-length animated Scooby-Doo film released on the big screen — shout-out to 2002’s live-action Scooby-Doo — SCOOB! is also the first film trailer to receive a set of AR filters embedded directly into the experience.